Read the Home Google cards
Read the Organic search and Website activity cards on Home, see why they skip the newest days, and fix a card that shows no numbers.
Home shows two Google cards side by side. Organic search comes from Google Search Console. Website activity comes from Google Analytics (GA4). Each card covers the last 28 settled days and compares them with the 28 days before.
The cards appear only when the workspace has a website. With no website, Home says No website yet. Add one instead.
Read the numbers
Organic search shows:
- Clicks: how many times someone clicked through to your site from Google Search.
- Impressions: how many times your site appeared in Google Search results.
- Average position: where your site ranked on average. Lower is better.
- Top searches: the searches that brought the most clicks.
Website activity shows:
- Sessions: visits to your site.
- Users: people who visited.
- Conversions: key events counted in Analytics. This figure shows only once the property has key events to count.
- Top landing pages: the pages where the most sessions started.
Under each figure is its change against the previous 28 days. Counts show a percent change. Average position shows what it was before. Green is good news and red is bad news, so a lower average position shows green. The change is blank when there is no earlier figure to compare against, or the earlier count was zero.
The card header shows the date range. Hover the info icon next to it to see the range it's compared with and which Google product the numbers come from.
Why the newest days are missing
Google finishes counting a day a few days after it ends. Search Console data arrives about 3 days late and Analytics data about 2 days late. The cards leave those days out, so a day Google hasn't finished counting doesn't look like a drop.
Mark also keeps the numbers for up to an hour, so a card can be up to an hour behind Google.
When a card shows no numbers
You manage the Google connection in Settings > Connections > Google. Most fixes happen there.
If Google isn't connected, the card says Not connected yet. Select Connect Google. One sign-in covers Analytics and Search Console.
Otherwise the card shows one sentence instead of numbers:
| The card says | What to do |
|---|---|
| Choose the Search Console property Mark should read. | On the Google connection, choose the Search Console property and select Save. |
| Choose the Google Analytics property Mark should read. | On the Google connection, choose the Analytics property and select Save. |
| Connect Google to see numbers here. | Connect Google from the Google connection. |
| Reconnect Google and allow this access to see numbers here. | Reconnect Google and allow the access it asks for. |
| Google access was revoked or expired. Reconnect Google. | Reconnect Google. |
| Google did not answer. Reload to try again. | Reload the page. |
When the Google connection needs something from you, the card shows its status and a Next: line with the step to take. Select View connection to open it.
If Home can't read your connections, it says "Search Console and Analytics status could not load. Reload to try again." Reload the page.
See more detail
On a connected Organic search card, select More details to open Performance at the Search section. Website activity has no detail link.