# Docs

- [Overview](/docs): What Mark is and who it serves today.
- [Capture leads and subscribers](/docs/capture-leads): The request and response contract for POST /leads and POST /subscribe, the two endpoints a tenant's site form posts to.
- [Check site readiness](/docs/check-site-readiness): See what stops AI answer engines from reading one of your websites, and scan it again after you fix something.
- [Connect social accounts](/docs/connect-social-accounts): Connect your Instagram or X account to Mark from Channels, read what each card's status means, and set the publishing rules for each channel.
- [Create and submit a post](/docs/create-and-submit-a-post): Start a draft for a channel, write the body, attach media, set a time, and send it to review.
- [Read the Home Google cards](/docs/home-google-cards): Read the Organic search and Website activity cards on Home, see why they skip the newest days, and fix a card that shows no numbers.
- [Inspect a URL](/docs/inspect-a-url): Check whether Google has indexed one page of your site, and see what blocks it if not.
- [Install the site tag](/docs/install-the-site-tag): One script tag that runs analytics through Mark's domain and reports when your existing lead form is submitted, so Mark can attribute it.
- [Manage assets](/docs/manage-assets): Upload images and video, find any file in your workspace, and rename or delete the ones you uploaded.
- [Manage websites](/docs/manage-websites): Switch between the websites Mark tracks, add one, pick the primary one, copy each site's snippet, and set how each site captures its lead form.
- [MCP server](/docs/mcp): Query these docs from Claude, ChatGPT, or another MCP client.
- [Read Performance](/docs/read-performance): Pick a date range and market, then read Google Search clicks and queries and how each pillar's social posts did.
- [Research and save keywords](/docs/research-and-save-keywords): Get keyword ideas from a few seed terms, save the ones you want, then filter, tag, remove, and track them for rank checks.
- [Research a competitor's domain and your backlinks](/docs/research-competitors): Look up what a competitor's domain ranks for, save its keywords, drill into its top pages, and see who links to your own site.
- [Review and approve posts](/docs/review-and-approve-posts): Approve posts in bulk from the Queue, or open one post, check what will go out, and approve, request changes, or reject it.
- [Set KPI targets](/docs/set-kpi-targets): Save a monthly goal for each metric on the Targets page, change it, or delete it.
- [Set up posting slots](/docs/set-up-posting-slots): Add a weekly posting time for a channel on the Slots page, or delete one you no longer use.
- [Set up your brand, personas, pillars, and markets](/docs/set-up-your-strategy): Fill in and confirm your brand, then add the personas, pillars, and markets your posts build on.
- [Site audit](/docs/site-audit): Run an audit of a website or schedule one weekly, read its health score by category, and work through its issues by check or by page.
- [Track AI assistant traffic](/docs/track-ai-assistant-traffic): Install the tracking file on a Next.js site, check that it works, and read which AI assistants fetch your pages.
- [Check your keyword rankings](/docs/track-keyword-rankings): See where each tracked keyword ranks in Google for your site, run a check, set a weekly schedule, and read a keyword's position history.
- [Reschedule posts on the calendar](/docs/use-the-calendar): Read a week of posting slots on the Calendar, move a post to an open slot, and know what happens to its review when you do.
- Concepts
  - [Concepts](/docs/concepts): The mental model behind Mark — tenants, workspaces, and drafts.
  - [Review and approval](/docs/concepts/review-and-approval): How a draft moves from written to published, and the emails approvers get along the way.